Federico Morales has assumed the role of Business Manager

To lead the evolution of our organizational structure, Federico Morales has joined our team.

Morales is a Telecommunications Engineer and recently completed his MBA at IEEM. Throughout his extensive career in the technology sector, he has worked with technology integrators both in Uruguay and Latin America, as well as led high-performance technical and commercial teams.

As for his role at Isbel, he will take on the leadership of the pre-sales and post-sales teams across all territories (Uruguay, the Dominican Republic, and Puerto Rico). Additionally, he will actively participate in the definition and execution of the commercial strategy.

What does this change mean for your career and how are you handling it?

This change in my career represents an exciting new stage full of challenges and opportunities. I approach it with a positive and proactive attitude. I am committed to making the most of this opportunity to learn and grow professionally.

I am excited about the prospect of applying my 19 years of skills and experience in the multinational corporate sector to business management, thus contributing to the development, international expansion, and operational efficiency of Isbel.

What does the position entail, and what are your plans for the medium term?

As Business Manager at Isbel, my role involves leading the Engineering team to achieve sales objectives and ensuring the successful delivery of the solutions that Isbel offers.

In the medium term, my focus will be on gaining a deep understanding of the company's internal and external processes. I will work closely with the team to identify areas for improvement, optimize operations, and strengthen our position in the competitive market. Additionally, I will lead initiatives that drive innovation and adaptability, enabling Isbel to successfully overcome the changing challenges of the Latin American business environment.

My plan also includes developing strategies to enhance the efficiency of the Engineering team, improving internal collaboration, and ensuring that we are aligned with the company's objectives. Through these actions, I aim to make a significant contribution to Isbel's international expansion.

How would you define the current moment the company is in?

The company is experiencing an exceptional moment. I joined a strong organization that has solidified its position in Uruguay and is in the midst of growth and expansion in Latin America. The recent acquisition of the headquarters in Puerto Rico presents an exciting challenge to strengthen our presence in the Caribbean.

All of this is unfolding in a context where the world of information technology has been moving toward as a service offerings. Isbel has joined this transformation, working closely with organizations to simplify everyday life. Together, we are co-creating a digital future that promises a significant leap in people's quality of life through the strategic use of technology. We are committed to leading this change and making a tangible contribution to the progress and well-being of society.

What are the main milestones of your professional career?

In my professional career, I highlight two key points in my development. First, I had the privilege of creating and implementing a customer success practice from scratch in a multinational company. This achievement involved collaborating with a team distributed across 6 countries in Latin America, which in turn worked with clients in 11 countries. This experience not only solidified my leadership skills but also contributed to the company's success by establishing and strengthening strong relationships with clients.

Another significant milestone was my involvement in the design, creation, and implementation of a video conferencing solution in educational institutions with national reach in Uruguay. This initiative demonstrated my ability to tackle complex technical challenges and had a direct impact on improving educational processes at a national level.

These achievements reflect my commitment to innovation and my ability to lead initiatives that create a positive impact both at the business level and within the community.